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JSON-LD

JSON-LD is a format for embedding structured data in web pages. It is Google's preferred schema format and is easy for developers to maintain without altering visible HTML.

S
Simbelle Team
Schema Markup

What Is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is a way to add structured data to web pages. It's placed in a script tag and doesn't affect the visible content.

Why JSON-LD for E-commerce

  • Google's preference — explicitly recommended for schema markup
  • Easier maintenance — all structured data in one block
  • No HTML changes — doesn't require adding attributes to existing elements
  • AI-friendly — machines can easily parse and use the data

For Shopify stores, JSON-LD is commonly used for Product, Organization, and BreadcrumbList schema. It enables rich snippets and helps AI models understand your catalog.

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