Click-Through Rate (CTR)
CTR is the percentage of people who click your listing when it appears in search results. It reflects how compelling your title and meta description are.
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Simbelle TeamSEOGoogleConversion Rate
What Is Click-Through Rate (CTR)?
Click-through rate (CTR) is the percentage of impressions that result in a click. For SEO, it's the share of users who see your result and click it.
Why CTR Matters
- Direct traffic — each click is a visit
- Ranking signal — consistently low CTR may indicate your snippet isn't meeting intent
- Revenue — more clicks mean more potential sales
Improving CTR means crafting compelling title tags and meta descriptions — clear, benefit-focused, and aligned with search intent. Rich snippets (ratings, prices) can also boost CTR.
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