Canonical URL
A canonical URL is the preferred version of a web page when duplicate or near-duplicate content exists. It tells search engines which URL to index and consolidate signals for.
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Simbelle TeamSEO
What Is a Canonical URL?
Canonical URL (or canonical tag) specifies which version of a page is the "main" one when multiple URLs show similar content. It helps prevent duplicate content issues.
When Canonicals Matter
- URL variations — www vs non-www, HTTP vs HTTPS, trailing slash
- Parameterized URLs — sort order, filters, tracking params
- Syndication — when content appears on multiple domains
You set the canonical in the page head: `<link rel="canonical" href="https://yoursite.com/product" />`. Search engines typically index the canonical and may consolidate ranking signals to it.
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