Simbelle Growth

Technical SEO

The technical foundation of SEO matters. Explore schema markup, site speed, crawlability, structured data, and other technical factors that influence how search engines and AI platforms understand your store.

Shopify Speed Optimization: A Complete Performance Guide
Technical SEO

Shopify Speed Optimization: A Complete Performance Guide

Page speed affects both rankings and conversions. Here are 10 actionable steps to make your Shopify store faster—without sacrificing functionality.

12 min read
How to Edit Robots.txt on Shopify: A Practical Guide
Technical SEO

How to Edit Robots.txt on Shopify: A Practical Guide

Shopify now lets you customize robots.txt through a Liquid template. Learn what to add, what to block, and what to be careful about.

9 min read
Shopify XML Sitemap: Setup, Submission & Troubleshooting
Technical SEO

Shopify XML Sitemap: Setup, Submission & Troubleshooting

Everything you need to know about your Shopify sitemap—where it lives, what it contains, how to submit it, and how to fix common issues.

9 min read
Shopify Product Tags: Why They Hurt SEO & How to Fix It
Technical SEO

Shopify Product Tags: Why They Hurt SEO & How to Fix It

Shopify product tags silently create thousands of thin, duplicate pages. Learn why this happens and four ways to fix it before it damages your rankings.

9 min read
Shopify Product Variants: Working Around the 100-Variant Limit
Technical SEO

Shopify Product Variants: Working Around the 100-Variant Limit

Shopify caps products at 100 variants and 3 options. Here are three practical solutions for stores that need more flexibility.

8 min read
Shopify URL Structure: SEO Implications & Best Practices
Technical SEO

Shopify URL Structure: SEO Implications & Best Practices

Shopify enforces a specific URL structure. Learn what you can and cannot change, the SEO implications, and how to make the best of it.

8 min read
Rich Snippets & Structured Data for Shopify Stores
Technical SEO

Rich Snippets & Structured Data for Shopify Stores

Learn how to implement structured data on Shopify to earn rich snippets—star ratings, prices, FAQ dropdowns, and more in Google search results.

10 min read
Technical SEO Audit for Shopify: Common Issues & How to Fix Them
Technical SEO

Technical SEO Audit for Shopify: Common Issues & How to Fix Them

A comprehensive technical SEO audit checklist for Shopify stores—covering product links, breadcrumbs, tag pages, structured data, and robots.txt configuration.

14 min read
Schema Markup for Shopify: A Practical Introduction
Technical SEO

Schema Markup for Shopify: A Practical Introduction

Structured data helps Google and AI understand your products. Learn the basics of schema markup and how to implement it on Shopify.

9 min read