The Ultimate Guide to Shopify Image Alt Text

Alt text (alternative text) is a short description of an image that screen readers use for accessibility and that search engines use to understand image content. For Shopify stores, it's essential for both inclusivity and SEO.

Why Alt Text Matters

Google Images drives about 22% of all searches. Many shoppers discover products through image search before clicking through to a store. Without alt text, Google has to guess what's in your image. With descriptive alt text, your images can rank in both image search and regular search, and your page becomes more relevant for related queries.

Five Principles for Great Alt Text

1. Be Descriptive and Specific

Describe what's actually in the image. "Blue ceramic coffee mug on wooden table" is better than "mug" or "product."

2. Include Your Target Keyword Naturally

If you're targeting "leather handbag," work it in: "Brown leather crossbody handbag with gold hardware – front view." Don't force it—readability comes first.

3. Keep It Concise

Aim for 10–15 words. Alt text should be a quick, accurate summary, not a paragraph.

4. Don't Start With "Image of" or "Picture of"

Screen readers and search engines already know it's an image. Start with the subject: "Women's running shoes in gray and pink."

5. Use Different Alt Text for Different Images

Each image on a product page should have unique alt text. "Blue ceramic mug – front view" vs. "Blue ceramic mug – side view" vs. "Blue ceramic mug – detail of handle."

How to Add Alt Text in Shopify

In Shopify Admin: Products → select a product → Media. Click an image and use the "Alt text" field. For bulk editing, use apps or CSV import. Ensure every product image has alt text before publishing.

Scaling With AI

AI can generate alt text from image filenames or product titles. Use it for first drafts, then refine for specificity and keyword use. Always review—AI can miss details or add irrelevant terms.

Alt Text Audit Checklist

• Every product image has alt text
• Alt text is unique per image
• Primary keyword appears where natural
• No "image of" redundancy
• Length is 10–15 words
• Describes what's visible, not marketing fluff